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Thinking Pink


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“Let me know if I can do anything.” It’s the empty, yet sincere, offer most of us make to family or friends struggling with illness or grief. You sign up for e-mail updates, or you make that long-distance call but, too often, one feels powerless to help.

So, while we here at Family Times: The Parenting Guide of Central New York, remain big fans of words, we also welcome a chance to stop talking and start walking. That’s why we are fielding a team, and inviting readers to join us, at this year’s Making Strides Against Breast Cancer, Sunday, Oct. 5, in downtown Syracuse’s Clinton Square.

“Nearly all of us in this office know someone who has battled breast cancer,” said Shirley Zimmer, financial officer for Family Times. “The numbers are staggering but, in the end, you are talking about somebody’s mother, grandmother, daughter, sister or aunt. Clearly, this is a disease that has an enormous impact on families.

“Last year, a small group from the Family Times office walked together. This year, I figured why not use our unique resource—access to thousands of readers and hundreds of advertisers—to form an even bigger team?”

The annual event is not a race but a family-friendly noncompetitive walk and there are no minimum fund-raising goals. Men, women and children of all ages can participate and, while donations do benefit research, prevention and detection, the day is also billed as a “celebration of survivorship.”

To walk with the Family Times team, click here, or call 472-4669 to sign up.






© Family Times: The Parenting Guide of Central New York